With one of Australia’s largest face-to-face (F2F) programs, WWF needed a way to manage and analyse complex data across multiple acquisition channels, including F2F, 2-step, and DRTV. Ensuring clarity on agency performance and maximizing fundraising investments were critical.

Managing such a vast program with CRM data extractions and spreadsheets was overwhelming. GivingInsight provided WWF with a 360° view of their regular giving program, offering real-time data visibility. Now, everyone on the fundraising team can access the same insights, regardless of location, ensuring informed decisions and optimized results.