ActionAid faced challenges in managing their regular giving program, relying heavily on CRM data extractions and spreadsheets, which made it difficult to gain clear insights and effectively manage their campaigns. The process was time-consuming, requiring extensive data analysis to generate meaningful reports.

GivingInsight transformed this process by providing real-time data visibility through a seamless API connection with their CRM. The platform’s dashboard allows ActionAid to quickly analyse, review, and gain specific insights, leading to significant improvements in their regular giving program ROI and LTV.