Since 2009, The Humour Foundation has run a face-to-face campaign, and recently, their Board requested a detailed return on investment (ROI) analysis for each year of the program. The task seemed daunting, as it involved extracting total revenue and costs for each cohort, then analysing the data manually in spreadsheets.

However, with GivingInsight, the entire process took less than an hour. The Board quickly received a comprehensive report showing the ROI for every financial year since 2009. The results? Exceptional, with many donors still contributing from the program’s inaugural year.