A Value Proposition – the foundation of your fundraising success
Let GivingInsight help you develop a strong, effective value proposition for your fundraising program
A clear, compelling value proposition (VP) is the foundation of effective fundraising and donor engagement. For charities, a VP articulates the unique impact of your work, why it matters, and how donors can play a critical role in achieving your mission. It serves as a powerful tool to differentiate your organisation, build trust, and inspire loyalty among donors, funders, and partners. By aligning your message with what truly motivates supporters, a strong VP can increase donor retention, drive higher revenue, and strengthen your organisation’s overall fundraising strategy. Whether you’re seeking new supporters or deepening relationships with existing ones, a well-crafted VP ensures your charity stands out.
Let GivingInsight help you develop a strong, effective value proposition for your fundraising program with our unique, proven and cost effective approach.
A Proven Approach to Value Proposition Development
Our value proposition offer is designed to guide your team step-by-step, delivering a comprehensive statement tailored to your organisation’s unique mission and goals.
Our Process:
- Interactive Workshop
- We start with a collaborative workshop involving your team to explore five key questions that will inform the value proposition
- The workshop will run between a half and a full day
- Pre-reading materials are provided to ensure everyone is aligned and ready to contribute during the workshop
- Drafting Your Value Proposition
- Based on your workshop insights, we prepare a first draft of your value proposition.
- This includes:
- A single-sentence statement for concise communication.
- A 2-3 sentence statement for use in pitches or reports.
- A one-paragraph statement to engage donors.
- A long-form statement (one page) for detailed proposals or campaigns.
- Feedback and Refinement
- We present the draft value proposition to your team for feedback.
- Your input helps shape a polished final version that captures your voice and vision.
Timeline:
Our streamlined process ensures a high-quality result within 2-3 weeks, depending on feedback from your team.
Why Choose Us?
Experience You Can Trust
With over 50 years of combined experience in fundraising, we’ve helped countless charities articulate their value proposition with clarity and purpose. Our expertise spans many different causes, making us well-placed to understand your unique challenges and opportunities.
A Low Investment for High Impact
Investing in a professionally developed value proposition provides a strong foundation for all your fundraising efforts. From grant applications to donor communications, a clear and compelling value proposition drives better engagement and results.
Tailored for Your Needs
We understand that every charity is unique. That’s why we take the time to collaborate with your team, ensuring the final value proposition reflects your mission, values, and aspirations.
What’s Next?
Let’s create a value proposition that works for you.
Contact us today to discuss how we can help your charity develop a compelling value proposition, inspire donors, and lay the groundwork for exceptional fundraising success.
Contact us today:
Complete the contact form below or email us.
